A campground broker is a sales professional who specializes in campgrounds, RV parks and similar outdoor hospitality properties. For many owners, hiring one is the most natural way to sell. This page explains what campground and RV park brokers do, the kinds of firms you’ll find, how to locate a specialist in your region, and how commissions and listing agreements generally work. It’s written by GatherGrounds, an operator of three campgrounds, and we’ll say plainly when a broker is likely the better route. If you would like a point of comparison, you can also sell your campground directly to an operator such as GatherGrounds.
What a campground broker does for a seller
A good broker manages the sale from first conversation to closing. Typical services include:
- Pricing guidance based on your income, the park’s condition and recent sales the broker has seen.
- Packaging the park: an offering memorandum with financials, site maps, photos and a description of operations.
- Marketing to the broker’s buyer list, on listing sites and through industry networks, often without naming the park until a buyer signs a confidentiality agreement.
- Screening buyers for financing and experience before they see sensitive records or tour the property.
- Negotiating price and terms, and keeping due diligence, financing and closing on schedule.
- Coordinating with attorneys, lenders, appraisers, inspectors and title companies.
Brokers who specialize in parks understand things a generalist may not: seasonal-camper income, metered versus flat-rate electric, wells and septic systems, state campground licensing and how lenders view seasonal businesses.
National, regional and marketplace options
You’ll generally find three kinds of help. The firms below are examples to show the range, not endorsements.
- Specialist campground and RV park brokerages. Firms such as The Campground Marketplace, Campgrounds 4 Sale, Parks and Places, Campground Brokers and Northeast Campground Brokers focus on parks, often within a particular region.
- Larger commercial and business brokerages with an outdoor hospitality group. Examples include NAI Outdoor Hospitality Brokers, Sunbelt Business Brokers and national commercial firms such as CBRE. These can suit larger parks or portfolios that may attract institutional buyers.
- Listing marketplaces. Sites such as RV Park Store and BizBuySell let brokers, and in some cases owners, post listings to a wide audience.
How to find a campground broker near you
“Near me” matters less than experience in your kind of park, but local knowledge of zoning, health departments and buyer demand in your area is a real advantage. Good places to start:
- Industry directories. Modern Campground maintains a directory of RV park and campground brokers that listed 51 firms as of October 2026, with notes on each firm’s regional focus (Modern Campground broker directory, accessed Oct. 2026). The directory says a listing isn’t a recommendation, so vet each firm yourself.
- State campground associations and ARVC. Your state campground owners association and ARVC, the national RV park and campground association, can often point you to brokers who work in your area. Modern Campground keeps a list of industry associations.
- Other owners. Ask owners who have sold recently who they used and whether they’d hire them again.
- Current listings. Look at parks for sale in your region and note which brokers list parks like yours.
When you have two or three names, interview each one. A few to start with:
- How many campgrounds or RV parks have you sold in the last few years, and in which states?
- How would you price my park, and what comparable sales support that?
- Who are your likely buyers, and how will you reach them?
- How do you keep a sale confidential from staff and campers?
- What is your commission, what does it cover, and how long is the listing agreement?
How broker commissions and listing agreements work
Most brokers are paid a commission at closing, calculated as a percentage of the sale price. Rates vary by firm, park size and how much work the sale involves, and they’re negotiable. One campground brokerage describes the commission as “usually 3-6% of the sale price” (Campfire Capital Group, accessed Oct. 2026). Larger sales sometimes carry lower percentages, and some brokers set a minimum fee.
Read the listing agreement carefully before signing. Pay attention to its length, whether it’s exclusive, what happens if you sell to a buyer you found yourself, and whether a commission is owed on a sale to a buyer the broker introduced after the agreement ends.
When a broker is the right choice
A specialist broker is often the stronger option when:
- Your park is large, has several income streams, or is part of a multi-park portfolio.
- The property is unusual, such as a resort with a marina, a water park or a large cabin rental program, and needs careful positioning.
- You want the widest possible exposure and competitive bidding among several buyers.
- You’d rather have a professional manage the process, buyer questions and deadlines for you.
- You’re not sure what the park is worth and want a market test.
Other options: direct buyers and online listings
Some owners also talk with buyers directly, including operators who already run campgrounds. A direct sale can mean no listing commission and a more private process, but it also means fewer competing offers and more work on your side or your attorney’s. Some owners do both: they hear from a direct buyer first, then decide whether to list.
GatherGrounds owns and operates Walnut Hills Family Campground and The Oaks Campground in Michigan and Ridge Ranch Campground in Ohio. If you’d like to hear what a direct conversation with an operator looks like before you decide, reach out to our team.
Questions
What’s the difference between a campground broker and an RV park broker?
Usually none. Most specialists handle campgrounds, RV parks and RV resorts. Some focus more on parks with long-term or monthly sites, or on resorts with large amenity packages, so ask about their experience with parks like yours.
How do I find a campground broker near me?
Start with an industry directory such as Modern Campground’s broker list, ask your state campground association, and look at which brokers list parks for sale in your region. Then interview two or three.
How much do campground brokers charge?
Commissions vary and are negotiable. One campground brokerage publishes a range of “usually 3-6% of the sale price.” Ask each broker exactly what is included and when the fee is owed.
Do I have to use a broker to sell my campground?
No. Owners can also sell through online listings or directly to a buyer such as an operator. A broker is often the better fit for larger or more complex parks, or when you want the widest exposure.
Thinking about selling? Talk with us confidentially through the form on our Sell Your Campground page.
